Andy Gregory
Richard Grant
Alison Graham
Paul Williams
Ed Evans

It would be easy, wouldn’t it, for politicians to view the voting public with a dim regard, given that the most popular ‘news’ paper in the country is ‘The Sun’. However the political classes are also expected to be able to explain themselves to Paxman and Humphries of the BBC. So it seems the secret of campaigning and getting elected is to be able to distil,  sometimes complex arguments, into sound bites that can be understood by all. In other words it all boils down to marketing.  We use Einstein’s goal at NDB ‘To simplify everything to its irreducible minimum, then no further’ . Sadly, with our short attention spans….sorry, what was I saying?

Feedback is an increasingly important part of business and social culture. I provided some feedback to a ‘rated plumber’ who simply didn’t turn up for our appointment and then didn’t return my calls. With this pathetic show I still felt justified in awarding a ‘half a star’ rating.  A day or so later the plumber simply reported back to the same website that he had called me a number of times and that I hadn’t replied!  

I had some instant feedback myself recently. At an industry event I had been asked to ‘chair’ the sessions throughout the day. My approach, I thought, would be like the football referees so fondly imagined by Andy Gray and Alan Hansen who are so effective that no one notices them as the game progresses. At the first coffee break I was chatting to a colleague and saw on an adjacent table that someone had already begun to fill out their feedback sheet and had written ‘useless introduction’  next to chairman’s opening remarks, well thanks that’s a bit harsh! As we returned from the coffee break I made sure saw who sat at that chair – I know who you are. 

Ed

I guess we see fewer and fewer multi client reports these days; the complexity of the subsurface

applications space is such that doing full scale reviews of the complete toolkit is just madness.

So we thought we’d have a go….

We are thinking that the major applications we see in the N.Sea region cover the vast majority

of sites where you work. Kingdom, Petrel, OpenWorks, Petrosys, Geolog etc. SAIR 1 will cover

these adopting an 80/20 rule. We hope to fill in the gaps at your site with the 2 day company visit

that will allow a certain amount of personalisation.

SAIR is cheap as chips and worth investing in! More details here: SAIR Prospectus